Francious Berthoud is an internationally known Fashion Illustrator who's style is totally 'now'. Berthoud studied graphic design at a time when this would include typography, communication, illustration and photography. His real interest was to create attractive images, which then would be printed and sent out to the world. He enjoyed drawing the most and so illustrations became his natural way of creating images. He is also well known for using the unusual technique of wood-cutting for his illustrations and is world famous for his latently erotic images of women. He feels the female body is always offering endless possibilities of representation and by drawing it leaves a part for the imagination to be involved.
Semi-Permanent speaks directly to the individual. It is a forum that welcomes all people with a mind open to creative ideas and the wide world of design. Attendees include Creative Directors Design Directors, designers, artists, photographers, digital creative's company leaders, agency personnel, product and fashion designers and pretty much any one who operates as a creative. The discounted student prices ensure that the next generation of creative designers are also part of the conversation.
Moving into its ninth year in 2011, Semi-Permanent has become the leading event of its type internationally. Semi-Permanent is highly respected and supported by the cream of the world's design, art, and media communities. This is reflected in the large amounts of promotion and exposure drawn by the event.
2011 heralds the expansion of Semi Permanent into Asia Pacific with an initial launch in Hong Kong, one of the world's most stunning, exciting and vibrant cities.
Semi-Permanent was born from a desire to unite the world's design communities with a premium creative experience by the creatives for the creatives.