Francious Berthoud is an internationally known Fashion Illustrator who's style is totally 'now'. Berthoud studied graphic design at a time when this would include typography, communication, illustration and photography. His real interest was to create attractive images, which then would be printed and sent out to the world. He enjoyed drawing the most and so illustrations became his natural way of creating images. He is also well known for using the unusual technique of wood-cutting for his illustrations and is world famous for his latently erotic images of women. He feels the female body is always offering endless possibilities of representation and by drawing it leaves a part for the imagination to be involved.
Swiss-born Berthoud began his career in Milan illustrating cartoons for the Alter-Alter and Linus comic strips before working for leading fashion magazines. Within a year, he was appointed art director of Vogue Sposa. He later became one of the principal contributors to Vanity magazine, designing nearly all of their covers as well as illustrating editorial features. He has also created animated cartoons for Italian television and held exhibitions in France, Italy, Germany, Switzerland and Japan. His woodcuts have a savage sensual quality. Their somber atmosphere is charged with eroticism. He illustrates for many major fashion designers like Mondi, Missoni, Moschino, Krizia, Lacroix, Romeo Gigli, Prada, Vivienne Westwood and many others.In the 90's, he started illustrating for the quarterly New York-based fashion publication Visionnaire.
Berthoud is happy to be a commercial artist as he prefers the immediate communication with a large public. However earlier this year in London his work was displayed as part of the Design Museum's 'Drawing Fashion' exhibition, a unique collection of the most remarkable fashion illustrations from the 20th and 21st Centuries.