long in Paris 1941. Amazingly in 1946 Dior opened his own house, which was backed by textile manufacturer Marcel Boussac.
Dior presented his first collection in 1947, the ‘New Look’, featuring rou
nded shoulders, a cinched waist, and a very full skirt. After the war Dior helped to re-establish Paris as the fashion capital of world-fashion, and became the last great dictator of style in the 1950’s.
In 1948 Dior decided to arrange licensed production of furs, socks, ties, perfumes, and clothing in regionally separate production centers. Thus spreading the brand name around the globe quickly.
In 1953, Dior hired Yves Saint Laurent, who became head designer after Dior’s sudden death in 1957. From this Saint Laurent introduced the trapeze dress. After Saint Laurent the house was run by two more successors, before John Galliano was given the responsibility as
head designer in Dior’s company in 1996.
In the 21st century Dior is one of the most influential brands in the fashion ind
ustry. Along with several other fashion heavy weights, Dior is still leading the fashion industry.