Sass & Bide is an Australian fashion label, internationally acclaimed and recognized for its quirkiness and over the top styling. It was founded by Sarah-Jane Clarke and Heidi Middleton in 1999. The label began life as a stall on London's Portobello Road, then rose to fashion heights with their now famous denim designs.
The label launched with innovative and unique denim designs. Within two years, the collection expanded into seasonal ready-to-wear. The Sass & Bide style is inspired by the obscure & the beautiful - a unique style for women who appreciate a quirky yet ultimately sexy aesthetic.
Sarah-Jane and Heidi set out to design the type of clothes they wanted to wear. A 'great fitting jean that sits super low and is super sexy' was created with stretch denim and a 2-inch zip. An unusually strong word-of-mouth sparked a demand for the particular pair of jeans.
Today, the Sass & Bide range offers not only innovative new shapes and detailing in denim, it also features an extensive and luxurious fashion range which showcases twice a year on the runway at New York Fashion Week. Their famous and highly-coveted denim collections also feature body hugging jackets, play suits, skirts, dresses and mini skirts. Vests, bibs and harnesses along with innovative belts and accessories, grand embellishments such as sequins, diamantes, studs, feathers and much more are setting the trends.
On March 8, Sass and Bide received the Veuve Clicquot Business Award 2010.