1920: Gucci was founded in 1921 by Guccio Gucci in Florence, Italy. It started out as leather goods and small luggage store. All of Guccio ideas formed from working in the Savoy Hotel in London. He was inspired to combine the refined aesthetic of English nobility with his unique skills and craftsmanship of the local Tuscan artist.
1930: Within a few years the label enjoyed success from the international tourist who vaca
tioned in Florence. Because most of Gucci customers were enthusiastic horse riding extremist, Guccio invented the unique horse bit icon. Which contributes to the innovative design aesthetic.
1950: During the fifties, Gucci once
again found equestrian a big hit with customers and general public. He designed his labels from an authentic Italian saddle. This marked it as an instantly recognizable trademark. By this time Gucci opened new stores in Milan and New York, which were fashion capitals of the world. He began to build his brand as a modern luxury. With the passing of Guccio Gucci in 1953, his sons Aldo, Vasco, Ugo and Rodolfo took over the business. Gucci products quickly became renowned for timeless design and were cherished by iconic movie stars, among whom were Jackie Kennedy and Elizabeth Taylor.
1960: In the mid-60s, Gucci adopted the legendary interlocking double G logo, creating yet another chic Gucci visual insignia. Gucci continued its expansion with stores opening in London and Paris.
1970: Stores eventually opened in Tokyo and Hong Kong a few years later and the company developed its first ready-to-wear collections, featuring GG printed shirts or GG buttoned fur-trim coats during the seventies. They continued to use luxurious materials.
1980: In 1981 Gucci staged its first ever runway show in Florence.
1990: Gucci is re-launched to global
through a groundbreaking mix of tradition and innovation. Tom Ford became creative director of Gucci in 1994 and infused the luxury brand with a sense of daringly new designs that contributed to many celebrities and the fashion world.
The stiletto, and silk cut out jersey dresses with metallic hardware details became instant icons of Ford's uniquely glamorous vision. Gucci is named "European Company of the year 1998" by the European Business Press Federation .
2000: The new millennium brought astounding global success and Gucci is named the most desirable luxury brand in the world.